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Initially brought to General Store as a rebranding project, the client brief was to encapsulate the feeling of a “tea garden.” Their original branding was quite modern with photography used to show the different types of teas. The vision of General Store took the branding to...

Brought to General Store as a rebranding project, the brand of Frutti Nutti had a very poppy and modern aesthetic. It was the desire of the client to elevate the status of the brand. General Store reinterpreted the brand and designed a recognizable and sophisticated...